Privacy Policy | The Locksmith AI

1. Introduction

The Locksmith AI, LLC ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website thelocksmith.ai and use our services.

This Privacy Policy is designed to comply with the Virginia Consumer Data Protection Act (VCDPA), the California Consumer Privacy Act (CCPA), and other applicable privacy laws. Please read this policy carefully. By using our Service, you consent to the practices described in this Privacy Policy.

2. Information We Collect

2.1 Information You Provide to Us

We collect information you voluntarily provide, including:

Account Information: Name, email address, username, password
Payment Information: Billing address, payment card details (processed securely by our payment processor)
Communication Data: Messages, feedback, and correspondence you send to us
Preferences: Sports preferences, notification settings, and other customization choices

2.2 Information Collected Automatically

When you access our Service, we automatically collect:

Device Information: IP address, browser type, operating system, device identifiers, screen resolution, and device type
Usage Data: Pages viewed, time spent on pages, clicks, scroll depth, search queries, and navigation patterns
Location Data: General geographic location based on IP address
Cookies and Tracking Technologies: See Section 6 for details

2.3 Cross-Device and Account-Linked Data

When you use our Service, we may collect additional data to improve your experience across devices:

User ID Tracking: When you log into your account, we associate your activity with your account to provide personalized content and track your usage across sessions
Cross-Device Data: Through Google Signals, we may collect information about your activity across multiple devices when you are signed into your Google account
Advertising Identifiers: Device advertising identifiers (such as IDFA or GAID) that allow us and our advertising partners to recognize your device for remarketing purposes

3. How We Use Your Information

We use the information we collect to:

Provide, maintain, and improve our Service
Process subscriptions and payments
Send you picks, predictions, and service-related communications
Personalize your experience and content recommendations
Analyze usage patterns to improve our algorithms and service
Respond to your inquiries and provide customer support
Send marketing communications (with your consent)
Display personalized advertisements on third-party platforms based on your interests and interactions with our Service (remarketing)
Understand cross-device behavior to optimize our Service and advertising across your devices
Detect and prevent fraud, abuse, and security incidents
Comply with legal obligations

4. How We Share Your Information

We do not sell your personal information for monetary consideration. However, under some privacy laws (such as CCPA), sharing data for targeted advertising may be considered a "sale" or "share." You have the right to opt out of this sharing (see Section 7).

We may share your information with:

4.1 Service Providers

Third-party vendors who perform services on our behalf, including payment processing (Stripe), email delivery, analytics (Google Analytics), cloud hosting, and customer support. These providers are contractually obligated to protect your information.

4.2 Advertising and Analytics Partners

We share information with advertising and analytics partners to deliver personalized advertising and measure campaign effectiveness:

Google Analytics and Google Signals: We use Google Analytics 4 with Google Signals enabled, which collects cross-device data when you are signed into your Google account.
Google Ads and Remarketing: We use Google Ads remarketing to display advertisements to you on third-party websites and platforms after you visit our Service.
Audience Building: We may create audience segments based on your behavior and share these with advertising platforms.

4.3 Sportsbook Affiliates

If you click on sportsbook affiliate links, the sportsbook may receive certain information about your referral, including a referral identifier. See our Affiliate Disclosure for details.

4.4 Legal Requirements

We may disclose information if required by law, subpoena, or legal process, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

4.5 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes described in this Privacy Policy. Specific retention periods:

Account Data: Retained while your account is active, plus 3 years after deletion
Payment Records: 7 years for tax and legal compliance
Analytics and Usage Data: 26 months (aligned with Google Analytics retention)
Advertising Data: Up to 540 days for remarketing audiences
Marketing Preferences: Until you opt-out or unsubscribe

6. Cookies and Tracking Technologies

We use cookies and similar technologies to collect information and improve our Service. A cookie is a small text file stored on your device that helps us recognize you and remember your preferences.

6.1 Types of Cookies We Use

Essential Cookies: Required for the Service to function (authentication, security, load balancing). These cannot be disabled.
Analytics Cookies: Help us understand how visitors use our site, including page views, session duration, and user flow. We use Google Analytics 4 for this purpose.
Preference Cookies: Remember your settings, preferences, and login status.
Advertising/Targeting Cookies: Used to deliver relevant advertisements and track ad campaign performance.

6.2 Google Analytics and Google Signals

We use Google Analytics 4 with the following features enabled:

Google Signals: Collects additional information about users who have turned on Ads Personalization in their Google accounts, allowing us to understand cross-device behavior.
User ID Tracking: When you log in, we send a hashed user identifier to Google Analytics to track your activity across sessions.
Enhanced Measurement: Automatically tracks scrolls, outbound clicks, site search, video engagement, and file downloads.

6.3 Remarketing and Interest-Based Advertising

We use remarketing services to advertise on third-party websites after you visit our Service:

Google Ads Remarketing: Google uses cookies to display our ads on sites across the Google Display Network.
Audience Segments: We create audience segments to deliver more relevant advertising.
Similar Audiences: We may share audience data to find new users with similar characteristics.

6.4 How to Control Cookies and Opt Out

You have several options to control cookies and tracking:

Browser Settings: Set your browser to refuse cookies or alert you when cookies are sent.
Google Ads Settings: Opt out at adssettings.google.com
Google Analytics Opt-Out: Install the browser add-on at tools.google.com/dlpage/gaoptout
NAI Opt-Out: optout.networkadvertising.org
DAA Opt-Out: optout.aboutads.info
Mobile Device Settings: Use "Limit Ad Tracking" (iOS) or "Opt out of Ads Personalization" (Android)

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

7.1 Virginia Residents (VCDPA)

If you are a Virginia resident, you have the right to:

Confirm whether we are processing your personal data
Access your personal data
Correct inaccuracies in your personal data
Delete your personal data
Obtain a portable copy of your data
Opt out of targeted advertising, sale of personal data, and profiling

7.2 California Residents (CCPA/CPRA)

If you are a California resident, you have the right to:

Know what personal information we collect and how it is used
Request deletion of your personal information
Opt out of the "sale" or "sharing" of personal information for cross-context behavioral advertising
Non-discrimination for exercising your rights

Notice of Sharing: We share personal information (such as device identifiers, browsing activity, and audience segments) with advertising partners for targeted advertising purposes. Under CCPA, this may constitute a "sale" or "share" of personal information. You can opt out by clicking "Do Not Sell or Share My Personal Information" on our website or by contacting us.

7.3 How to Exercise Your Rights

To exercise any of these rights, please contact us at support@thelocksmith.ai or through the "Privacy Request" form on our website. We will respond to your request within 45 days. We may need to verify your identity before processing your request.

8. Do Not Track Signals

Our Service does not currently respond to "Do Not Track" browser signals. However, we honor Global Privacy Control (GPC) signals as required by applicable law. If we detect a GPC signal, we will treat it as a request to opt out of the sale/sharing of personal information.

9. Children's Privacy

Our Service is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at admin@thelocksmith.ai, and we will delete such information.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

Encryption of data in transit (TLS/SSL) and at rest
Secure password hashing
Regular security assessments
Access controls and authentication
Secure hosting infrastructure

However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.

11. International Data Transfers

Our Service is operated in the United States. If you access our Service from outside the United States, your information may be transferred to, stored, and processed in the United States. By using our Service, you consent to the transfer of your information to the United States, which may have different data protection laws than your country of residence.

Google, as our analytics and advertising partner, may transfer data internationally. Google participates in the EU-U.S. Data Privacy Framework. For more information, see Google's Privacy Policy.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Effective Date." We encourage you to review this Privacy Policy periodically. If we make material changes, we will notify you by email or through a prominent notice on our website.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us:

The Locksmith AI, LLC
Email: support@thelocksmith.ai